> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gettap.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Which rivals your leads bring up, in which conversations, and whether it's getting worse.

When a lead mentions a competitor, that's the most direct read on your market you will ever get — and it's normally lost inside a transcript nobody re-reads.

Tap picks competitor names out of **notes and recorded meetings** and counts them, so you can see who you're actually up against rather than who you assume you are.

## What you see

**Insights → Competitors** lists each rival named in the period, with how many notes and how many meetings named them, and the **change against the previous period**.

| Reading | Meaning |
| - | - |
| **Up from 4 last period** | Coming up more often |
| **First time this period** | New on your radar — usually the most interesting row |

Open a competitor to see the meetings that named them, and jump straight into any of those conversations.

## Where else it shows

A note that names a rival carries a **Competitor** chip, so you see it while working the lead rather than only in aggregate. Notes flagged *they prefer a competitor* are surfaced as needing attention on the [Notes](/en/leads/notes) view, and Meeting Intelligence carries a **Competitor** category alongside its other topics.

## Using it well

<AccordionGroup>
  <Accordion title="A new name is worth more than a frequent one" icon="star">
    The rival named in every deal is already in your battlecards. The one appearing for the first time this quarter is the one nobody has written an answer for yet.
  </Accordion>

  <Accordion title="Read it next to objections" icon="comments">
    A competitor rising at the same time as a particular objection usually means they've changed their pitch, not that your product got worse. See [Topics and objections](/en/insights/topics-and-objections).
  </Accordion>

  <Accordion title="Small counts are noise" icon="triangle-exclamation">
    One lead naming a rival in one meeting is a conversation, not a trend. Wait for volume before rebuilding your positioning around it.
  </Accordion>

  <Accordion title="It only sees what was recorded" icon="microphone-slash">
    A competitor mentioned in a conversation nobody recorded or noted doesn't appear. A quiet board can mean a quiet market or a team that isn't recording — check your meeting volume first.
  </Accordion>
</AccordionGroup>

## When it's empty

*"No competitors named in this period."* Either nobody mentioned one, or there's too little recorded material in the range. Widen the period before concluding anything.

<Card title="Topics and objections" icon="arrow-right" href="/en/insights/topics-and-objections">
  What conversations are about, and what's standing in the way.
</Card>


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