> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gettap.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead enrichment

> Fill in a lead's work email, phone, job title, and company, and pay only for what's found.

A lead from a busy booth is often a name and a phone number. Enrichment looks the person up and fills in the rest: their work email, a direct phone number, their job title and seniority, and details about their company.

Each lookup spends [credits](#credits). A lookup that finds nothing costs nothing.

## What enrichment finds

<CardGroup cols={2}>
  <Card title="The person" icon="user">
    Work email, direct phone numbers, job title, seniority, job function, and location. From their LinkedIn profile: experience, education, skills, and languages.
  </Card>

  <Card title="The company" icon="building">
    Name, website, industry, size, headquarters, other offices, and logo.
  </Card>
</CardGroup>

Everything found shows on the lead's page. Open **Show enrichment details** for the full profile.

Phone numbers carry what's known about them — **Mobile**, **Landline**, or **VoIP**, **Owner confirmed** when the number is verified as theirs, and a pickup rate where one is available.

<Note>
  **Enrichment only fills empty fields.** It never overwrites anything your team or the lead entered, including a value an earlier enrichment filled in.
</Note>

## Enriching leads

<Steps>
  <Step title="Select the leads">
    In **Leads**, select the leads you want, or press **Enrich** in a single lead's **Enrichment** column.
  </Step>

  <Step title="Choose what to look up">
    **Work email** includes the work email and company details. **Work email and phone** adds a direct phone number and costs more. The cost per lead and your balance afterwards are shown before you confirm.
  </Step>

  <Step title="Watch the results arrive">
    It usually takes two to three minutes. You can close the window — the lookups keep going and the list updates when they finish.
  </Step>
</Steps>

Leads that are already enriched are skipped and not charged again. The price shown is a ceiling: you're charged only for what's found.

To add a phone number later, open the lead and choose **Enrich phone**. If no number is found, your credits aren't used.

## The Enrichment column

| Status | Meaning |
| - | - |
| **Enrich** | Not looked up yet. |
| **Enriching** | The lookup is running. |
| **No match** | Nobody was found. No credit used. |
| **Not enough details** | There's too little to search on. Use **Edit details** to add a job title or the company website, then retry. |
| **Something went wrong** | The lookup failed. No credit used — press **Retry**. |
| **Skipped** | An automatic lookup was skipped because the member reached their monthly credit limit. |
| **Enrichment is switched off** | An admin has to turn it back on. Nothing was charged. |

## Enriching new leads automatically

Your full-team admin can have new leads look themselves up as they arrive. Open **Leads → ··· → Enrichment settings**:

| Setting | What it does |
| - | - |
| **Enrich new leads automatically** | Turns automatic lookups on. |
| **Only leads scoring at least** | Skips leads below a [quality score](/en/leads/lead-scoring), so credits go on the leads worth calling. |
| **Look up** | Work email only, or work email and phone. |
| **Credits one member may spend per month** | A cap per member. Leave it at **No cap** to share the whole pool. |

Enrichment settings apply to the whole company, and only the full-team admin can change them.

<Tip>
  Set a minimum score before switching on automatic enrichment. Without one, every lead captured at a busy event draws on the pool, including the ones you'd never call.
</Tip>

## Credits

Credits are a company-wide pool, separate from [transcription minutes](/en/leads/transcription). The balance sits beside the **Leads** title, with roughly how many more leads it covers.

* **Charged only for what's found.** A lookup that finds nothing, fails, or times out is not charged.
* **Running low.** A banner warns you before the pool runs out, based on how fast your team is spending.
* **Out of credits.** Automatic lookups wait instead of failing, and start again by themselves once credits are added.
* **Expiry.** Some credits expire. The balance tells you when, and a banner warns you before they do. Unused credits don't roll over.

### Buying credits

Only the full-team admin sees **Buy credits**, in the **···** menu on **Leads** and wherever you run short. Each pack says what it buys and how long its credits last. Checkout opens in a new tab, your credits appear once the payment goes through, and any leads waiting for credits start by themselves.

Members who run out see **Notify admin** instead, which lets the admin know.

## Where enriched data goes

* **Your CRM.** Enriched values are available in [field mapping](/en/integrations/field-mapping), so they can reach the CRM fields you choose.
* **The lead score.** Seniority found by enrichment feeds the [score](/en/leads/lead-scoring) when no buying role has been set.
* **Save as a contact.** The saved contact card includes what enrichment found.

<Card title="Next: notes" icon="arrow-right" href="/en/leads/notes">
  Written and voice notes on a lead, and what reaches your CRM.
</Card>


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.