What you see
Insights → Competitors lists each rival named in the period, with how many notes and how many meetings named them, and the change against the previous period.
Open a competitor to see the meetings that named them, and jump straight into any of those conversations.
Where else it shows
A note that names a rival carries a Competitor chip, so you see it while working the lead rather than only in aggregate. Notes flagged they prefer a competitor are surfaced as needing attention on the Notes view, and Meeting Intelligence carries a Competitor category alongside its other topics.Using it well
A new name is worth more than a frequent one
A new name is worth more than a frequent one
The rival named in every deal is already in your battlecards. The one appearing for the first time this quarter is the one nobody has written an answer for yet.
Read it next to objections
Read it next to objections
A competitor rising at the same time as a particular objection usually means they’ve changed their pitch, not that your product got worse. See Topics and objections.
Small counts are noise
Small counts are noise
One lead naming a rival in one meeting is a conversation, not a trend. Wait for volume before rebuilding your positioning around it.
It only sees what was recorded
It only sees what was recorded
A competitor mentioned in a conversation nobody recorded or noted doesn’t appear. A quiet board can mean a quiet market or a team that isn’t recording — check your meeting volume first.
When it’s empty
“No competitors named in this period.” Either nobody mentioned one, or there’s too little recorded material in the range. Widen the period before concluding anything.Topics and objections
What conversations are about, and what’s standing in the way.