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Normally, tapping your Tap card on an iPhone that doesn’t have the app opens your profile in Safari. It works, but it looks like a web page. Tailored Exchange replaces that moment. When your card is tapped on an iPhone, your own branded card appears on their screen instantly — your cover image, your name, your title — without them installing anything.
Tailored Exchange requires a Pro+ plan and an activated physical Tap product. It’s an iPhone feature — Android devices open your profile link as they always have.

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Turning it on

Open the product in Tap products, choose Tailored Exchange, and Activate.
1

Design the card

Pick a cover image, then write the name and job title you want shown. There’s a live preview — this is the first thing a new contact will see of you, so it’s worth a real photo rather than a placeholder.
2

Submit

Tap registers the card with Apple and generates a new link for your product.
3

Rewrite your card

Hold your Tap card against the phone so the new link can be written onto it. This is the same write you did when you activated it.You have to scan the same product you’re updating. If you scan a different card you’ll see “That’s a different product. Please scan the product you’re updating.” — Tap checks before it writes, so you can’t overwrite the wrong card by accident.
Apple has to approve it, and that can take up to two days. Until then the card works exactly as it did before — tapping it opens your profile in the browser. Tailored Exchange starts working on the product as soon as Apple approves it. There’s nothing to press when that happens.

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Editing or turning it off

Open the product again and choose Tailored Exchange. From there you can Edit the card — a different photo, a new job title — or Deactivate it. Deactivating returns the product to ordinary behaviour: tapping it opens your profile in the browser. Your profile, links, and analytics are untouched either way.

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When it doesn’t work

Most likely Apple hasn’t approved it yet — allow the full two days. After that, check the product still carries the new link: reopening Tailored Exchange on the product will tell you its current state.
Expected. This is built on an Apple feature. Android phones open your profile link, which is the normal experience.
Tailored Exchange is a Pro+ feature. The app will offer the upgrade when you select it.
The message you see comes from Apple directly. Nothing is charged and nothing is left half-configured — a failed attempt is cleaned up, so you can just try again. If the same error repeats, send it to support.

Managing your products

Activate a card or tag, link it to a profile, and manage it later.