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Links are the rows on your profile: your phone number, email, LinkedIn, a booking link, a PDF, a payment link. Each has a type that decides how it renders and what happens when someone taps it. Choose the type first, then fill in the value. The type matters — a phone number added as a phone link opens the dialler, while the same digits as plain text do nothing. You can search the available apps and services, or add a fully custom link. Each link can carry a title and a description.
If a link type you want isn’t available, it’s one of two things: your department restricts it, or it’s included only on a higher plan. Department restrictions are the more common of the two and free to change — ask your admin first.

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Embedded media

Some links render as playable or browsable content on your profile rather than as a row to tap:

Music

Embed a Spotify link and it plays directly in your profile.

Video

Embed a YouTube video that previews inside the profile.

Image carousel

Add up to 10 images as a swipeable gallery.
Check the preview after adding a media link. If the embed doesn’t appear there, the URL isn’t in a form the player recognises — and it will fail the same way for visitors.

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Ordering and highlighting

Order deliberately: most visitors read the top two or three rows and stop. Put the action you most want first — usually a booking link or a direct email, not a switchboard number. Links can also be highlighted, which floats them above the rest.

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Visibility

The mobile links screen listing LinkedIn, WhatsApp, TikTok, Google Play, App Store and YouTube, each with a drag handle and a visibility toggle.

Drag the handle to reorder; the toggle hides a link without deleting it

Each link can be shown or hidden without deleting it. Useful for a link that’s only relevant during a campaign or an event — hide it afterwards rather than rebuilding it next time.

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Direct mode

Direct mode redirects your profile to a single link. Instead of seeing your profile, anyone who taps or scans goes straight to that one destination.
Direct mode replaces your entire profile. Visitors won’t see your other links — and if lead capture is on, they won’t see your capture form either, so you stop collecting leads while it’s active.It’s a purposeful tool for a specific moment: sending an audience straight to a signup page during a talk, or to a menu, or to a single campaign. It’s a poor default.
Turn it off to restore the normal profile. Nothing is lost while it’s on. Group related links so they present together — all your social accounts under one heading. Groups keep a profile with many links readable.

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Analytics

Links track views and clicks, and you can see which link is clicked most. This is the most honest feedback you’ll get about your profile: a link nobody ever taps is taking up space above one they might. See Profile analytics.
A marketing site restructure quietly breaks every deep link into it. Nobody tells you — visitors just hit a 404 and leave.
Include https://. A URL without it can be treated as relative and fail.
A file link points at what you uploaded. Updating the document elsewhere doesn’t update what visitors receive.